In the week of Rome Art Week for contemporary art-an important occasion for mapping art in Rome in its different experiences, innovative and emerging, of artists structures movements and new activities-the event at Quadraro and neighboring areas proposes precisely the new but now already established reality of art and culture in the city's neighborhoods, also an opportunity and a factor of requalification and regeneration of those vast territories, populated but often considered marginal in history, economy and urban development. The event thus offersencounters with the artists present and visits to the locations and sites of their atelier workshops in those neighborhoods, in the case the Quadraro and surrounding areas, giving space to notes and memories of a journey in this important experience of urban cultural redevelopment in Rome. These are tales of stories, memories, emotions. 

In the art and culture economy landscape, more and more projects are combining art culture and urban regeneration. The degradation of an area, a property, a former industrial site, their redevelopment are increasingly intertwined with art, with culture! 

These are redevelopments of former industrial or commercial or office areas, or of individual properties - even historic ones - with uses different from the initial one, or of urban areas that have degraded over time to the point of being considered adjacent to the development of the city, or they are still home to the original structure and function but which to a greater or lesser extent also see the settlement of new cultural uses, even integrated and synergistic with the original primary destination.

A now classic example of an area undergoing renovation and redevelopment is the Ruhr Region of Germany, which had experienced formidable original development since the 19th century thanks to mining resources and industries. After extensive and thorough reclamation, one could speak today of yellow gold after yesterday's black gold. Realities of art culture and religious sites-theaters cinemas music halls, conventions conferences and auditoriums, exhibition venues museums and galleries today stand alongside the remaining vestiges of past industrial splendor. Cathedrals of stone and cathedrals of iron. The restored former industrial area - and therefore also the best preserved in Germany - this is the Ruhr. Once a hell of coal and steel, now a cultural and environmental paradise of greenery. What was long the steel and most industrial mining resource region in Europe, from which tourists and scholars certainly stayed away, has been transformed in a short time from a site of production and unfortunately also of pollution into a green oasis that now attracts visitors of all types, ages and backgrounds. 

The revitalization and redevelopment and new use certainlyin the first place works if all neighboring areas of excellence are already saturated with supply and demand, otherwise qualified operators settle and turn to those, judged to be of excellence (economic geography criterion of synergy of investment and settlement from attraction).

In addition, the success of redevelopment and reallocation - again according to the principles of economic geography - depends in summary on the following criteria and factors of an area's development and settlement choice:

• past development, presence of businesses and workers, cities, commerce
• presence of public and private service offerings
• presence of education, schools universities 
• communication infrastructure roads highways ports airports railways
• communication infrastructure and media, internet connections, newspaper network publishing
• strong and decisive public intervention with appropriate resources, embedded in economic policies of local and general development and growth of the country concerned.

It is the so-called synergy of attraction!

Necessary then is to integrate and appropriately coordinate public intervention with that of private parties, for the success of redevelopment and renovation: financing, investment, services, management.

A list, for example, of degraded neighborhoods in Rome, judged ideal x the settlement of art culture and beauty, also as has already happened - moreover by endogenous spontaneous and autonomous way without significant public planning and intervention - are: Pigneto, Quadraro, Mandrione, Garbatella, Tiburtina, S. Lorenzo, Testaccio, Ostiense, Tormarancia !

And still in first new development: Boccea, Maranella, Quarticciolo, Tor Bella Monaca, S. Basilio.

Areas on the contrary recognized of excellence in Rome, also for art, are: the historic center from P.zza del Popolo to P.zza di Spagna, with the internationally known v. Margutta adjoining, from P.zza Navona to Campo dei Fiori, from Via Giulia to v. Condotti to Parioli Pinciano and v. Veneto, Prati and Flaminio.

Some examples in Italy of renovation and/or redevelopment in whole or in part of individual properties for the purpose of cultural and artistic activities, with direct and indirect impact also on the neighboring area of settlement, are represented over time by:

• S. Domenico Forli 
• Real Albergo dei poveri Naples
• Ex Pastificio Cerere Rome
• MAECI Rome with the Farnesina Collection 

Production and/or exhibition spaces at the Quadraro will include:

• Alfredo Pirri , Studio: via dei Consoli, 73 
• Alessandro Sarra via degli Angeli 34
• Sandro Mele and Nicola Marco Mainieri via dei Savorgnan, 58 (La Certosa)
• Studio 54 / Nicola Rotiroti, Via Gabrio Serbelloni, 54-56
• Bertugno-Moulinier Foundation with Simone Bertugno, via Gabrio Serbelloni, 67
• Duo Vera Maglionie Francesca Grossi (TorPignattara) Via Oreste Salomone 3/a
• Daniele Spanò / Ostudio / (TorPignattara) Via Oreste Salomone 3/a
• Casa Vuota with Francesco Paolo Del Re and Sabino De Nichilo, Via Maia 12 (Quadraro)
• Luca Grechi, and Cristina Pacchiarotti - via dei Corneli 24 (Porta Furba / Quadraro)
• SpazioY by Paolo Assenza, Germano Serafini, Maddalena Scuderoni, Ema Jons at Off1C1NA
• Lo Spizio by Luca Falessi , Guglielmo D'ugo, Ilaria maciocci, CiottiLeo, via dei Juvenci 69
• Camera Frigo (formerly Condotto C)with Marco Bernardi,via Filippo Re
• Il Forno with Giancarlo Mustich (the situation), Via Filippo Re