HOP – House of Photography
by Daniele Cametti Aspri
I was born within images, and images have become my life.
Not as surfaces, but as substance — the invisible fabric that connects light, time, and consciousness.
In 2016, aware of this inner truth, I felt the need to create a place that could contain it: a home where photography could not only be displayed, but lived.
Thus was born HOP – House of Photography: a home-gallery, a living laboratory where every wall, every object, every frame tells a fragment of my story and vision.
HOP is a space where life and image coincide, where the boundary between art and everyday existence dissolves.
Here, visitors don’t simply enter an exhibition — they step into a dimension, a sensory and intimate journey where light moves through rooms like a film in motion, projecting emotions, memories, and reflections.
It is a darkroom of the soul, where life develops like a photograph: slowly, through revelation.
Within HOP, cinema, photography, and reality coexist in a continuous dialogue.
Frames from films blend with images of daily life, building a visual matrix where time loses its linearity and vision becomes experience.
Each image is a threshold, a question, an invitation to truly see.
HOP is not only a physical space but a state of awareness, an open gaze, a living act of creation.
It is a home that unfolds like a film set, a laboratory that welcomes, a continuous experiment in perceiving and being perceived.
Those who enter do not simply visit a gallery — they share in a journey through reality, guided by the silent pulse of light.
“At HOP, photography is not an object to observe but a place to inhabit.
Here, the image becomes life — and life, at last, becomes image.”
