Rome Art Week Urban Showcase

Rome Art Week launches a call for collaboration between artists and business owners to transform the streets of Rome’s main districts into a large contemporary urban gallery, in order to make shop windows places of creativity and stimulation.

RUS (RAW Urban Showcase) aims to exhibit works of art created by the artists participating in Rome Art Week inside commercial activities, in order to promote and embellish the spaces, while promoting the knowledge and dissemination of art in an innovative way. The aim is to offer creative support to sectors in difficulty through a free exhibition for the benefit of all.

Despite the inevitable slowdown of this period, RUS wants to transform, with the added value of a work of art, a passive look into an active contemplation of a commercial showcase. The project stands as a street and neighborhood catalyst to attract new shoppers and improve public space, allowing businesses to be seen from a different perspective.

To further support the commercial activities and provide participants with a space of visibility at national level on the official website of RAW will be created an interactive map that shows all the realities enrolled and will be created an information sheet for each of them containing photos, description, address and contact details of the activity.

The windows will be equipped with a QR code that refers to information about the artist and the work on display, so as to satisfy the curiosity of passers-by or possible buyers.

PARTICIPATION

The commercial activity that intends to participate in the project must guarantee the following conditions

-Display of at least one work of art in one of the street windows between October 25 and 30, 2021 with possible extension.
-The business is required to display the work throughout the duration of the event.
-Display the artwork in a secure area of the storefront (i.e., not in an area subject to customer passage or where it is subject to impact).
-Displaying the RAW logo and the caption of the work in the window (provided by RAW).

The organization of Rome Art Week guarantees the following conditions:

-Put the store in contact with the exhibiting artist in order to install the artwork at the time and in the manner that the store deems most appropriate (times of installation/disassembly of the artwork; supports necessary for installation; etc.).
-Select the works of art according to the concept of each store, to create a coherent dialogue between artistic and commercial product.
-Deliver, before the installation of the exhibition, an indemnity releasing the store from any responsibility related to the safety of the works on display..

Page updated on 17 June 2021 - 13:50