The ET Group represents a dynamic ecosystem of corporate brands and services, aimed at meeting the needs of small consumers. At the helm of this innovative project is Daniel Taurino, an entrepreneur from Puglia who – starting in his region and expanding nationwide – has been able to envision and develop a space for exchanges and encounters, both economic and human. This award-winning initiative has created an eco-sustainable, borderless commercial city where efforts are made to shape a future focused on the well-being of families and future generations.
The ET Group offers innovative solutions through the digital and energy revolution, embracing various sectors and creating an interconnected network of beneficial services for shoppers.
The corporate philosophy is based on dedication to the consumer and the goal of facilitating the meeting between sellers and buyers.
The holding company, acting as a polyphonic orchestra conductor, coordinates the entire ET universe to offer solutions suited to the daily needs of consumers, focusing on improving the lifestyle and optimizing the online experience of all components of the supply chain.
The ET Group has established a circular economic model that is distinguished by its ability to offer everyone the opportunity to benefit from tangible savings. This is the result of an ongoing commitment and an ethical and responsible approach to work. The effectiveness of this is attributable to the Group’s strategy, which connects all of the holding company’s companies and sub-companies together. This strategy is not just a series of business decisions, but rather a living fabric of relationships and synergies that enable consumers to concretely improve their lives. A meticulously constructed network that not only offers a wide range of practical benefits to shoppers, but also serves as an enlightened guide geared toward the economic, social and environmental improvement of the area.
ET GROUP’S STRATEGY
All ET Group brands are integrated with each other, and this is the real cornerstone of the entire business.
The innovative shopping strategy introduced by the group offers a safe, convenient and benefit-rich way to enhance the online shopping experience. Indeed, it is possible to accumulate savings with every purchase made, creating a win-win environment for both sellers and buyers.
The ET marketing strategy is designed to provide benefits to all ET customers, enabling them to maximize savings and enjoy a unique shopping experience.
An environment where opportunities come together and turn into shared success.