"POP LAND"

Pop food is one of the elements of pop art that overlaps and is almost inextricable from the iconic dimension of an art that sublimates the brands of the food industry, think of Campbell's Soup or Warhol's Coca Cola, as recognized myths and Recognizable by all in the mass market era and the mass media, more than the figures of the star system, the cinema, the Music. The food, in fact even today in the time of stellar chefs and stars, is the theme of the themes, the Super theme of the west to which people devote time and intelligence, money and energy, in a kind of idealization in which the Abbufata or fasting, the refined greed Of the gourmet or the health ideology of vegano, are simple verses of the same coin. here, on the edge, is grafted the conceptual work of Alessandra pierelli, which adheres, as in the best of pop traditions, to the context represented, the fun of sweets and candies, but is to represent the limits of his Representation: changing the scale (for Example) the giant pack of macarons, deceiving the eye, or using the biological matter as a new skin, an organic coating that revitalizes the work but in other way (think of the Ballon Dog by Koons) Covered with marshmallows). In fact Pierelli works with the rhetorical weapons typical of the decontextualization and the detournement, or with new sign propositions that act on the signer and thus also the meaning (think of the Cornetto agitates in everything and for everything similar except for The tymise of the corresponding mark). And just this semantic shift to make a hyper-realist work a conceptual ooera, to introduce, in a context only to the appearance of lightness, a comedy "algida" real patafisica, able to attack at the same time the certainties of the world of art and those of the world of Consumption.