From augmented reality to real life: the first artist to have created an AR exhibition using Instagram filters, presents one of the artworks from this virtual show on the occasion of RAW, in the very heart of Rome.
Nichola Koshkosh is an emerging Ukranian artist based in Moscow, whose peculiar capability to translate the zeitgeist into a synthetic language resonating with the public, recently earned him great attention on the international scene.
Koshkosh has been the very first artist to ever have held an Augmented Reality exhibition using Instagram filters: during the lockdown his solo show 'HYPERBOREA' - a concentrate of escapism to dreamed happier lands, easily accessible from any place through a smartphone - revealed 15 new paintings hanging on the virtual walls of three different imaginary rooms, getting immediately noticed by ‘Vogue Russia’ and cult ‘The Calvert Journal’ among others.
On the occasion of this edition of Rome Art Week, one painting from ‘HYPERBOREA’ - coincidently called ‘Rome’ - will be presented in the real world at ONEROOM Gallery, creating an interesting synergy between the cutting edge best kept secret of Russia who got inspired by Rome, and the best hidden gem for every lover of photography books, placed right in the heart of the Eternal City.
To see the full show in augmented reality use ‘Hyperborea’ AR filters for Instagram stories available on @nicholakoshkosh by clicking on the smiley face icon.
Nichola Koshkosh (b.1995 in Mariupol, Ukraine) lives and works in Moscow. He is a multimedia artist who has quickly become one of the most visible faces of the ‘modern Russia’- arguably one of Russia’s best kept secrets - bridging with easiness between not only East and West, but also Then and Now. Koshkosh isn’t just a painter and his practice spans a variety of media (graffiti, contemporary tattooing, publishing and photography) together with the knowledge coming from his studies at the Evangel Theological Seminary - Biblical Institute. He’s a bridge builder between different categories. His works have been published by Vogue Russia, L’Officiel Russia, Office Magazine (US), La Repubblica (IT), TTTism magazine (UK), Brask Studio Visits (DK), KALTBLUT Magazine (DE), INRUSSIA (RU), The Calvert Journal (UK). Koshkosh has exhibited in Moscow and Copenhagen, and his latest show - HYPERBOREA - is a virtual exhibition accessible via Instagram Augmented Reality filters, pioneering this exhibition format.
ONEROOM is a little cosy place totally devoted to contemporary photography located in Piazza dei Satiri 55, just in the heart of Rome. Half a bookstore, half a library, with a bit of a gallery and a studio, their aim is to promote knowledge through and about the so-called “photobooks”. The selection of new, uncommon and rare books span between masterpieces since the sixties to new self-published hidden gems yet to discover, from all over the world. Not only a boutique for collectors, but a place where to get inspired and feel how the world looks like as seen by someone else.
For further information please contact Artur Semenov: artur.semenov@gmail.com or Instagram @art_roam
